crash.jpeg
2/7
A strange meteorite crashes to Earth, mysteriously lowering the resolution of the images and objects surrounding it.The blur is unformed, unreadable, defective, but also romantic, ecological, political. Crash.jpeg embodies more than a nostalgic tribute, it is a graphic and formal research but also a symbolic alternative to an invisible mass consumption of which we are all actors : every digital object (a streaming platform, a web page, a .jpeg, an NFT...) has a weight, an economy, a provenance, a storage - in short it’s an object like any other, with a carbon footprint like any other. However, this research should not be categorised solely as ‘ecological’, it seeks to reveal the aesthetic potential of a responsible consumption of images, but also echoes the social implications of sharing these very same data.
By designing a physical “loading time” that doesn’t really fit Instagram standards, crash.jpeg eroticizes the idea of a decarbonized future by replacing its vocabulary of survival by that of creativity, thus questioning our relationship to progress, consumption and the value of digital sharing.
